The methodology includes all the positive features of data-mining and market research analyses, while using different data sources together enables a deeper understanding of customer behaviour.

Churn Competence Center (CKC) – a focus on customer migration and customer retention

In 2007 Data Research Ltd. established the Churn Competence Center (Churn Kompetencia Center – CKC), focusing on understanding customer migration and establishing an effective retention of customers. The Center aims to provide integrated solutions for the real problems of customer migration and customer retention. CKC is a knowledge center with solid foundations, ensuring high quality consultancy and successful business solutions.
The CKC’s foundations are set up on several years experience of the expert team: the establishment of a modern hi-tech infrastructure, and consultancy experience obtained through numerous churn and customer retention projects, conferences and trainings. When forming the services of the CKC we aimed to be able to assist customers from the most minor issue to complex problems, whether it be consultancy or the implementation of complex churn solutions.

MOSAIC is a new innovative analysis methodology, unifying all positive features of data-mining and market research analyses. It aims to facilitate a deeper understanding of customer behaviour by using different data sources at the same time. MOSAIC is a mosaic word itself, from motivation (MO), satisfaction (SA), image (I), churn (C).

The study has two parts:

MOSAIC helps to study buying encouraging tendencies, survey customer habits, and supports the planning of marketing and sales campaigns. MOSAIC studies are made yearly, specifically for the following industries: telecommunications, finance, automotive and CRM sectors.