 The Pharma BI business intelligence system is a tool supporting business (ad-hoc) analysis, which enables the creation of reports and statistics from data, and later on these reports and statistics can be analyzed from different business aspects (sales, marketing). The data come from reliable sources, from heath institutes, based on contracts made with them, and from the National Health Insurance Fund (OEP). Management summary By today, the pharmaceutical industry has become one of the most profitable businesses in the world, despite strong state regulation and price influence. Due to the acquisitions and mergers, the pharmaceutical industry is becoming more and more transnational. High research costs make this industry highly concentrated, however it is still less concentrated than other industries. This and the declining health conditions of the people (people’s growing health needs) increase market competition between local and multinational manufacturers, between large corporations and smaller companies. Drug manufacturer and distributor tasks Besides the traditional tasks of research and development, production planning and implementation, sales and logistics, the present market situation forces drug manufacturers to put bigger emphasis on increasing their competitiveness. To achieve this, companies need to work out and implement different sales and marketing strategies, based on the in-depth study of market players, either by consumer behaviour or by region. Aim of the project The aim of the project is that our customers get a deeper insight into the prescription writing habits of about 500 specialists working in given departments of at least 25 polyclinics in Hungary. With these data the following aspects can be analyzed • Per capita amount of prescription drugs, per age group /per sex /per region
• Tracking of a given patient’s treatments (patient journey)
• Substitute individual queries from the OEP National Health Insurance Fund)
• Specialists’most frequently used treatments, per disease
• Comparisons to the previous quarter/ year (per age group /per sex /per region)
• Differences in prescription writing habits within the institution
• Most typical diseases in the given region
The method of operation The user of thesubscriber company reaches the interface through a system installed within his local network or through the Internet, where according to his needs the user can dowload continuously updated data about prescription writing habits of specialists working in certain polyclinic departments. Application of the system. What can the Pharma BI system be used for? With this system we can track switches from one medicine to another, the combination of the prescribed drugs (drugs used as each other's complementaries). It is also useful for setting up doctor profiles (patterns). Furthermore the system can prove useful in the planning period before the introduction of a new product, or for supporting marketing campaigns. Analyzing the data, the subscriber can establish prescription profiles, or make statistics that contribute to a better understanding of specialists’ prescription habits. Advantages • Complex system
• Integration of other data sources
• Continuously (to date, quarterly) updated database, accessible anytime
• Business (ad-hoc) analyses
• Flexible, user-friendly query interface
• Historical data from 01 January 2007, for time series analyses
• Monthly updates (available from: Q1 2009)
• Areas of specialization can be extended according to individual needs
Financing
is available for a yearly subscription fee. This fee includes the data and the softwares used for the storage and analysis of these data. The yearly fee can be paid quarterly or every six months, depending on the agreement. The amount of the subscription fee is subject to individual agreement, based on the data made available according to customer needs. |
